Doctor-to-be
becomes
Account
Executive
The creative industry offers amazing potential for talented people with all kinds of different backgrounds. This minisite gives an overview of 24 fascinating careers in advertising, content, digital, event, influential, or integrated marketing agencies. Get inspired by people who couldn’t even dream of having such a varied and enjoyable job, in such a vibrant environment, and discover the great work they helped to produce. If you want to start your own fascinating career in the creative industry, please go to accbelgium.be/job-offers.
Client Service people manage the relationship with clients and form the bridge with the various departments within the agency.
Find a job in client serviceThe Account Manager is the link between the client and the rest of the agency: understanding the core issue the client needs to resolve, in order to translate it into an inspiring brief for the strategic and creative departments, while keeping budget and timing in mind at all times. In an age where client briefings are seldom single-minded, it’s a challenge to identify the real issues that need to be tackled so they can lead to problem-solving campaigns.
As Event Manager, you are responsible for the daily supervision of a team of project managers. Controlling/adjusting, distributing projects, etc. Collecting briefings, drafting proposals, preparing budgets. And of course, the organisation of events itself.
Event management for clients
As a Digital Project Manager, you’ll be guiding accounts, designers, developers and clients through their briefings: corporate websites, marketing platforms, applications, e-mailings, banner advertising, and more. A DPM defines scope, budgets, and timings on a daily basis. It’s your job to keep the project on track.
A Digital/Motion Designer is responsible for design and case creation of campaigns, ranging from graphical styles to user interfaces and motion design. You are also the go-to for logo and product design.
The Copywriter's job is to find great concepts for brands based on their needs, and find the right words to communicate them. After a concept is sold to a client, you work closely together with each member of the agency to execute it in the best possible way.
Coming up with concepts for advertising campaigns and developing these ideas in the best, most beautiful way possible. An Art Director determines the artistic styles that will be used to bring ideas to life. He or she ensures that the implementers (graphic designers, directors, illustrators, etc.) shape the idea, like the ones that play in his or her mind.
A Content Copywriter is always on the lookout for ideas for new articles, brainstorming with co-workers about themes and formats, editorial client meetings, interviewing passionate people, writing sharp texts, coming up with show-stopping headlines and leads that pull you into story.
The Digital Creative Director deals with the challenge of bringing the best creatives together, and making sure that their ideas align with the current digital world and the customers’ reality. You help them to ensure that the technology is not an obstacle to creation that generates a very clear result where no one says: “Hey, this idea is digital!” (except in the advertising competitions). But rather: “Hey, it’s magic; what a good idea!”
Telling stories is what you do: a Video Designer visualises ideas with moving images. Since video is the future of everything, video is also present in every job. Even outdoor posters switched to screens with moving images. 90% of social media consists of video, which is constantly challenging you with creative formats. The biggest change? The shift to vertical video.
In this work I was asked to recreate the graphic identity of the existing CASH ticket of the Belgian national lottery. I did the creative search of typography, colors, background according to the briefing of the team AD/copywriter in response to meet client's expectations. Then I adapted the creation to differents formats from print to digital: poster, top card, branding in point sales, banner, and header of the website. (AD/copy: Loup Delpierre & Louise Cornet + Account executive: Aurélie Thollebeek).
Creatives come up with brilliant concepts and ideas that make the target group respond in the desired way.
Find a job in client serviceTechnology specialists use all existing and new technologies to bring the concepts to the target group and to maximise their impact.
Find a job in client serviceThe responsibility of a UX Designer is to ensure that the website/app logically flows from one step to the next. One way that a UX Designer might do this, is by creating sketches and prototypes. By identifying visual and functional stumbling blocks, he/she works to create an optimal user experience.
A marketing or business plan without the right data is only a wild guess. That is why the Digital Analyst helps digital teams and decision-makers to translate this data into actionable insights and business recommendations.
As a Creative Technologist, you are constantly pushing new technologies to their boundaries by setting up small experiments and proof-of-concepts. Together with your strategy, creative, and performance department, you strive to use state-of-the-art technology to get the most out of every campaign, platform, application, etc.
A Growth Hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable.
I’m in charge of the strategy and media buying on Google & Facebook. Once a campaign is live, I try to optimize it using data driven decisions. Finally, at the end of every campaign, I also create a report for the client with all the details concerning the results and costs. Next to this, I also do analysis of the organic traffic on website and how to optimize this using various tools and techniques. Besides this I also do data analysis and writing small bits of code. To summarize, my job description is quite varied, and no day is alike.
A Head of Digital is the leader of the digital team and a digital strategist who is responsible for developing solutions to meet clients’ digital objectives based on consumer insights and data. Spotting trends and technologies that play a role in the consumers’ lives. The Head of Digital helps cross-functional teams to translate the creative ideas into the most relevant digital interface for the consumers.
Strategy is about making choices. And as a Strategic Planner, you choose the direction in which creative minds can think. How? By defining the playing field, by looking for insights that fuel ideas, by making complicated things simple and interesting.
The Connection Planner is the bridge between strategy, creation, and media. Making sure a great insight turns into a wonderful campaign that connects with the consumer at the right time with the right message.
An e-Business Consultant helps companies make strategic decisions on branding and digital.
First of all, as Strategic director, you help brands to tell a relevant and inspiring story. Then, you try to inspire the creatives in the process with this story and make sure the final result is in line with the brand story.
Strategic Planners translate commercial objectives into consumer insights and creative briefings.
Find a job in client service